E-Commerce Entrepreneur Fred Elabed launches new firm to aid companies struggling with earnings from Internet sites.

Proven e-commerce technology whiz starts unique new e-sommerce solutions firm.

Cleveland, Ohio - September 15, 2006 - E-Commerce pioneer and entrepreneur Fred Elabed announces the launching of ROI Commerce, an end-to-end e-commerce solutions firm with a proven partnership-centric approach to generating profits via the Internet and e-commerce.

According to Mr. Elabed, "ROI Commerce is based on the best ideas and concepts in the e-commerce solutions industry. Today, many companies and online businesses with established brands and products are struggling to realize a return on their investment from their e-commerce website. ROI Commerce has been created to minimize the enormous investment a company has to make in order to operate a profitable Internet venture."

Mr. Elabed added, "ROI Commerce is the culmination of more than 10 years of successful and proven experience in the e-commerce industry. This new company fundamentally changes the traditional fee for service e-commerce solutions industry. What ROI provides is an outsourced, end-to-end and partner-centric solution to developing and operating a profitable e-commerce business."

"As I began talking with owners of businesses already operating a web commerce site or about to enter the world of e-commerce, what I discovered is that most were frustrated with their lack of resources, budget and expertise in building a successful e-commerce business."

"They know their products are in demand because of their long track record of selling products through traditional channels. However, they have not been able to achieve a consistent revenue stream from their current online presence," said Fred Elabed, president and founder of ROI Commerce.

"That's when I realized what small and middle market companies and online businesses really need is a true e-commerce partner providing a turnkey e-commerce solution encompassing e-commerce technology, store development, design, marketing, fulfillment and logistics, customer care services and the entire e-commerce IT infrastructure." Mr. Elabed added, "And most importantly a firm that is partnership-centric and results-focused. A partner that would align their fees based on the performance of the e-commerce business."

The ROI Commerce business model will allow companies to launch a profitable e-commerce business on day one without having the hassles of working with a divergent group of web developers, software providers and IT consultants. ROI Commerce client partners can grow their Internet business more quickly and cost effectively knowing that all the critical issues of the business have been addressed by a single source that has a vested interest in its success.

Fred Elabed, the founder of ROI Commerce, has over 10 years experience directing e-commerce technology companies and a track record of using his strategic business, sales and marketing skills to deliver superior results and returns for growing enterprises through the use of e-commerce as a cost effective sales and marketing channel.

Now on his fourth venture, Elabed has started, built, and sold two successful companies. In 2004, Fred was named "Who's Who in Technology" by Crain's Cleveland Business.

Prior to founding ROI Commerce, Mr. Elabed started ROI Supply, a Web Services and e-commerce solutions firm, which was eventually sold to Americaneagle.com. Elabed then became Managing Director of the Ohio office of Americaneagle.com. While at ROI Supply and Americaneagle.com, he created and managed over 100 e-commerce stores generating millions of dollars in revenue.

ROI Commerce has been created to deliver superior returns to small and middle market (brick and mortar) companies that are missing opportunities by not leveraging e-commerce as a sales and marketing channel. According to Elabed, "Essentially ROI Commerce minimizes the risks normally associated with setting up and operating a business venture on the Internet. Because most of our fees are aligned with the success of our client partner's e-commerce business, ROI Commerce has a vested interest in the ultimate success and profitability of all our client partners' e-commerce operations."

About ROI Commerce

ROI Commerce is an outsourced, end-to-end, and partnership-centric e-commerce solutions provider. ROI's main difference is that it fundamentally changes the fee for service e-commerce solutions industry by providing an outsourced, end-to-end, partner-centric approach to developing and operating e-commerce businesses for small and middle market companies.

ROI Commerce goes beyond traditional software providers and website developers by building a complete and partnership-centric e-commerce business solution through a combination of its ROI Commerce Technology, Design, Marketing Services and E-Commerce Operations which includes Fulfillment and Logistics, Customer Service, and IT Infrastructure.

This unique new partnership-centric and results-focused approach allows ROI Commerce client partners to grow their e-commerce business more quickly and cost effectively while staying at the forefront of e-commerce. ROI Commerce is a privately held company based in Cleveland, Ohio.

For more information, visit www.roicommerce.com or send e-mail to info@roicommerce.com.