 Press Releases  Partnership-Centric Approach Shared-Reward Revenue Model End-to-End E-Commerce Offerings Reduction in E-Commerce Costs  Complimentary E-Commerce Consultation |
 October 1, 2009
The Fragrance Shop Makes Buying Pure Perfume Oils Easier With New Consumer Friendly Website.Huntersville, NC, Oct 1, 2009: What began as a part time endeavor by Penny Kay, the owner of The Fragrance Shop, has turned into an international enterprise with the recent launch of a new consumer friendly e-commerce website. "The original Fragrance Shop retail store in Provincetown, Massachusetts operated as just a seasonal business. The success of that summer-time only location quickly led to the opening of year round shops in Miami Beach, New Orleans and Laguna Beach" stated Kay. "In the early days, our website just provided information about our perfume oils and where to find our retail shops. It was a first generation website which was extremely common for that time. The technology to handle e-commerce over the net was still in its infancy" Kay said. "Plus, in the late 1990's, consumers weren't emotionally ready or trusting enough to make purchases on the internet." The new Fragrance Shop website now offers over 1000 fragrance oils all of which are made without fillers or alcohol. For consumer shopping convenience, the site's navigations tools make it easy to search for designer fragrances, musk oils, domestic oils, imported oils, essential oils and house blends. "One of the most unique features of our new website is our Sample Oils section. For a small charge a consumer can order samples of any perfume oil. Our sample bottles are large enough to allow someone to tryout a particular perfume for one or two weeks" said Penny Kay. "We're one of the few websites that offer samples to help a customer select an appropriate fragrance for them at a very reasonable price." The new Fragrance Shop website also offers detailed information on each fragrance such as scent strength, scent life, recommended use, fragrance ingredients and other crucial fragrance information to help consumers select their appropriate fragrance. "To help shoppers make a purchase decision, we incorporated a customer rating and review system on the site, plus we highlight Best Sellers and New Arrivals" stated Kay. "If a consumer still has questions, they can utilize our Ask the Fragrance Adviser section to help find exactly what they want." Another feature of The Fragrance Shop's new website is an easy to navigate one page checkout. According to Penny Kay, "We spent a lot of time talking with customers about their experiences buying online. What we discovered was that people are very loyal to sites that make it easy to find what they're looking for and being able to check out and pay quickly." Kay added, "A website's checkout is really the same as a retail store. Once people are done shopping, they want to get on with their life and not waste time. We've made our checkout process very fast, simple and easy." The Fragrance Shop operates retail locations in Miami Beach, Florida, New Orleans, Louisiana and Laguna Beach, California in addition to the their e-commerce website www.thefragranceshop.com. The company has one of the largest pure oil fragrance and fragrance perfume selections in the world including every important designer fragrance. The Fragrance Shop was begun in 1996 to provide consumers with high quality pure fragrance oils that are made without fillers and alcohol. For additional information about The Fragrance Shop, contact Fred Elabed or visit www.thefragranceshop.com. The Fragrance Shop utilizes ROI Commerce's e-commerce platform to run their online store. About The Fragrance Shop:
Contact: Fred Elabed
About ROI Commerce: ROI Commerce is an outsourced, end-to-end, and partnership-centric e-commerce solutions provider. ROI's main difference is that it fundamentally changes the fee for service e-commerce solutions industry by providing an outsourced, end-to-end, partner-centric approach to developing and operating e-commerce businesses for small and middle market companies. ROI Commerce has been created to deliver superior returns to small and middle market (brick and mortar) companies that are missing opportunities by not leveraging e-commerce as a sales and marketing channel. According to Elabed, "Essentially ROI Commerce minimizes the risks normally associated with setting up and operating a business venture on the Internet. Because most of our fees are aligned with the success of our client partner's e-commerce business, ROI Commerce has a vested interest in the ultimate success and profitability of all our client partners' e-commerce operations." This unique new partnership-centric and results-focused approach allows ROI Commerce client partners to grow their e-commerce business more quickly and cost effectively while staying at the forefront of e-commerce. ROI Commerce is a privately held company based in Cleveland, Ohio. About Fred Elabed, founder of ROI Commerce Fred Elabed, the founder of ROI Commerce, has over 10 years experience directing e-commerce technology companies and a track record of using his strategic business, sales and marketing skills to deliver superior results and returns for growing enterprises through the use of e-commerce as a cost effective sales and marketing channel.Now on his fourth venture, Elabed has started, built, and sold two successful companies. In 2004, Fred was named "Who's Who in Technology" by Crain's Cleveland Business. Prior to founding ROI Commerce, Mr. Elabed started ROI Supply, a Web Services and e-commerce solutions firm, which was eventually sold to Americaneagle.com. Elabed then became Managing Director of the Ohio office of Americaneagle.com. While at ROI Supply and Americaneagle.com, he created and managed over 100 e-commerce stores generating millions of dollars in revenue. |
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